Noise Pollution Campaign

Hoarding

Press AD

TVC

  

Ambient Idea

 

Taking off from the OOH and Press Campaign, a specially decked up motorbike will take to the city's streets. About a hundred alarm clock of different shapes and sizes would be glued to a normal bike, to create this monstosity. There will be a pre-recorded track of several alarm clocks ringing together. The bike rider will play this track within acceptable sound limits, as he drives down streets. This is bound to attract people's attentions. Once they begin to crowd around our bike, the rider takes out little cards and distributes them. The card will say, "Needless honking makes you this irritating, on the road." The Hush Kolkata logo and Ad Club Kolkata logo will also be there, alongwith a Kolkata Police phone number where people can call and lodge complaints against noise pollution. 

Radeospot 1

SFX: Sound of someone snoring. (Continues for 3-4 secs)

SFX: Sudden sound of an alarm clock ringing.

SFX: The snoring comes to a sudden halt.

MVO: (Coughs) (Mutters) Uff…stupid alarm…where’s the damn clock, yaar.

SFX: Alarm continues ringing.

MVO: Arrrggghh

SFX: Sound of the clock being thrown on the floor.

SFX: Muffled and distorted ringing of the alarm clock

Announcer: On the road, needless honking makes you more irritating.

                    Hush Kolkata, drive responsibly.

                    An Advertising Club Calcutta initiative. 

Radeospot 2

SFX: Sound of rustling paper. Someone turning the pages of a magazine. (Continues between pauses for about 5 secs)

FVO: Low sound of throat being cleared.

SFX: Another rustle of a page being turned.

SFX: Sound of a buzzing mosquito.

SFX: The buzzing continues. The frequency changes. At times it’s closer and louder, other times its slightly softer and more irritating.

FVO: Tsk. (Sounds of irritation)

SFX: Rough paper rustle, as if someone’s rolling up a magazine.

SFX: A loud thwack. As if someone hit a wooden surface with a rolled up magazine.

SFX: The mosquito’s buzzing continues.

Announcer: On the road, needless honking makes you more irritating.

                    Hush Kolkata, drive responsibly.

                    An Advertising Club Calcutta initiative.